A private family app

Where your family's memories live.

Keep the photos, voice recordings, letters, recipes, and files your family shares in one place instead of losing them in group chats and camera rolls. Open anyone's page to find what your family has kept about them.

Free to start. One plan covers everyone in the family.

Got an invite from family? Download Bough and open your invite link.

A mother in a mustard sweater holds her baby in a lilac hoodie outside a yellow clapboard building on an autumn day.

Everyone adds to the family feed.

No more digging through the group chat for the photo your brother sent three summers ago.

  • Photos
  • Voice
  • Letters
  • Recipes
  • Scans
  • Voicemails
  • Files

Find the memories about each person.

Open Grandma's page to find the photos, recipes, and recordings your family has added about her.

Pages can include relatives who have died, so their stories stay with the family.

Use the family tree to open anyone's page.

The tree is a simple map from one person to the next.

Postcards, photo series, celebrations, and sealed notes, photos and files.

Family Premium

Send a photo to everyone's home screen.

It shows up on each person's iPhone home-screen widget at the same time.

Nine photos of the same garden bed side by side, from spring planting through summer to winter snow.
Free

Take the same photo over time.

Bough reminds you when it's time and lines up each shot with the last one, so you can see every photo side by side.

  • A pregnancy, month by month
  • First day of school, every year
  • The garden, every season
A sealed note with a countdown to the day it opens.
Family Premium

Seal a note, photo, or file until a future date.

It opens on the date you set, like a birthday years from now.

Family Premium

Build a surprise celebration for someone.

Everyone but the guest of honor adds notes and photos, hidden until the day.

Nothing is public.

  • No strangers
  • Only people your family invites
  • Keep any memory private to you

Pricing

One subscription for the whole family.

$7.99 a month or $64.99 a year. It covers everyone in the family.

Free

Free
  • Add photos, videos, letters, recordings, recipes, and files
  • Find memories on each person's page
  • Search by keyword or by what's in a photo
  • Photo series with reminders
  • Build your family tree
  • Up to 15 family members
  • 1 GB of shared storage (about 300 photos)

Family Premium adds

Family Premium
  • Send postcards to everyone's home screen
  • Seal notes and photos in the vault
  • Start a celebration for someone's day
  • Up to 100 family members
  • 100 GB of shared storage (about 30,000 photos)